How to Optimize Images for Great WordPress Website Performance Without Loosing Quality?

It is a well-known fact that large images slow down the website speed. The process of reducing the image file size while still keeping it’s quality is called image optimization. It uses compression technology.

Successful image optimization depends on a perfect combination of image file format, compression and image dimensions.

1. Image File Format

You should use JPEG for multicolored images, PNG for simple or transparent images, and GIF for animated images.

2. Compression

Almost every image editing program has a compression feature which is built-in. But you can also use tools like TinyPNG or JPEGmini to compress your pictures quickly and easily.

3. Image Dimensions

Image dimensions are its height and width. In order to decrease file size you need to resize the image. For example, you can use tools like GIMP or Irfanview.

A great combination of these three key points can reduce your image file size up to 80%.

What benefits does image optimization have?

• Fast website speed;
• good SEO rankings;
• conversion rate for leads and sales gets higher;
• faster website backup process;
• less storage and bandwidth that can lead to hosting and CDN cost reduction.