Grounded is a brand building agency, known for taking human insight into smart, inspired work that delivers meaningful results.
ALL PROJECTS
The Grounded Company
Client
After decades in the game, the founders of Grounded built the creative agency, clients drive over $1b in sales by establish clear brands, grow through creative and digital marketing, and scale with consistent systems & campaigns, prioritizing clarity, execution, and sustainable results.
They’ve helped build some of the best brands: The Chicago Cubs, Dixxon Flannel, Juan Valdez, Crayola Flowers, Breville, Chirp & more.
Goal
Our goal was to transform Grounded’s creative vision into a dynamic website that reflects the agency’s expertise in brand building and strategic marketing. We focused on translating the design into a highly interactive experience while maintaining performance, clarity, and visual precision.
The website was developed as a fully custom WordPress theme with a modular page builder, allowing the client to easily create and manage pages and case studies without technical support. Particular attention was given to smooth animations and interactions using GSAP and ScrollTrigger to bring motion and personality to the interface.
CUSTOM DEVELOPMENT
Our task was to create a website using a WordPress custom theme written from scratch. We created a builder with a set of sections that make up pages and cases.
When creating this theme, we used various animations, such as gsap and scrollTrigger. This allows for images to move from top to bottom and text to rotate.
SIGNATURE SVG ANIMATION & VISUAL IDENTITY
We added exclusivity and uniqueness to this project through unusual animation. When you first visit the site, you are greeted with a highly complex hand-drawn animation created using SVG.
The animation was created using the GSAP animation library, ScrollTrigger, and DrawSVGPlugin and edited to give exclusivity and create a unified concept.
CUSTOM GOOGLE MAPS INTEGRATION
We strive to make the website not only interactive and user-friendly, but also distinctive. To achieve this, we created a unique custom Google Map.
From roads and buildings to the map color, everything was transformed into a user-friendly interface with custom blocks for finding the desired address. The Google API and a custom JavaScript script were used for the implementation. All points and the client’s address are performed from the admin panel.
INTERACTIVE VIDEO WITH CUSTOM CURSOR EXPERIENCE
We’re always looking for ways to make our clients’ websites stand out and stand out, making them memorable.
To capture attention, a unique video animation was added to the homepage. A custom cursor also appears on the expanded video, allowing users to mute or unmute the video and when switching the sound, the text in the cursor changes.
AJAX FILTERING & CUSTOM ADMIN PANEL
It’s worth mentioning that the Work page features a filter for custom posts by category.
This filter is implemented without page refreshes using AJAX.
It supports multiple filter selections, which is extremely convenient for the client.
In this project, we not only built a website from scratch using a custom theme, but also created a user-friendly admin panel for our client.
This project also stands out for its unique sections and solutions making this site easy to use and edit for the client.
GET IN TOUCH