Omnisend vs Klaviyo: Pricing, Features, and Best Use Cases

When it comes to e-commerce success, email marketing isn’t optional – it’s essential. If you’re looking for a suitable platform, you’re probably thinking about Omnisend vs Klaviyo. These are two popular choices for e-commerce offering powerful automation, segmentation, and multi-channel communication tools.

In our previous article, we explored Klaviyo vs Mailchimp to see how those two platforms compare. This time, we’re shifting the focus to another important question: Omnisend vs Klaviyo. Which one actually fits your business best? Should you prioritize simplicity and affordability, or advanced analytics and scalability? In this in-depth comparison, we’ll cover everything from pricing and usability to automation, SMS marketing, and customer support. By the end, you’ll know whether Omnisend or Klaviyo is the smarter investment for your online store.

Ease of Use: Getting Started Quickly

• Omnisend: Simplicity Meets Functionality

Omnisend is widely praised for its straightforward interface. Setting up an account takes minutes, integrations with Shopify, WooCommerce, or BigCommerce are seamless, and the drag-and-drop email editor feels intuitive even for beginners. Pre-built templates allow you to launch campaigns in minutes, making it an ideal choice for startups and small businesses that can’t afford to waste time learning complex systems.

Despite its beginner-friendly design, Omnisend isn’t “basic.” Well-known brands like Hallmark and Toms rely on it, showing that it scales effectively as your business grows.

• Klaviyo: Power with a Learning Curve

Klaviyo, on the other hand, is designed for data-driven marketers. The platform offers customization and control over automation, segmentation, and personalization – but it takes time to master. Smaller companies without dedicated marketing staff might find the learning process difficult. However, for bigger online stores, it’s worth it. If you spend the time to learn it, Klaviyo gives you better control and more options than Omnisend.

Verdict: If ease of use is your priority, Omnisend is the winner. But if you’re willing to climb a learning curve for greater long-term power, Klaviyo may be worth it.

Pricing: Which Platform Delivers Better Value?

Pricing is often the deal-breaker in the Omnisend vs Klaviyo debate. Let’s break down how they compare.

Omnisend Pricing (2025)

• Free Plan: Up to 250 contacts, 500 monthly email sends, 500 web push notifications, and $1 in SMS credits.
• Standard Plan: Starts at $16/month (or $11.20 with prepayment). Includes 500 contacts, 6,000 monthly emails, unlimited push notifications, and 24/7 support. Scales to around $150/month at 10,000 contacts.
• Pro Plan: Starts at $59/month (or $41.30 with prepayment). Includes 2,500 contacts, unlimited emails and push notifications, advanced reporting, and monthly SMS credits equal to the plan cost. At 10,000 contacts, pricing is around $170/month.

Klaviyo Pricing (2025)

• Free Plan: Up to 250 contacts, 500 email sends, and 150 SMS credits. Limited to the first 60 days of support.
• Email Plan: Starts at $20/month for 500 contacts and 5,000 emails. Scales to ~$110/month at 5,000 contacts and ~$175/month at 10,000 contacts.
• Email + SMS Plan: Starts at $35/month for 500 contacts, includes email + 12,250 SMS credits. At 10,000 contacts, expect ~$190/month.

Verdict: Omnisend may be a better choice for startups because it’s more budget-friendly when starting out and has better free and cheaper options. As your business grows, Klaviyo can be a good option too. But, it usually costs a bit more than Omnisend for the same number of contacts.

Email Marketing Features

Omnisend Features

• Drag-and-drop email builder
• Pre-built templates
• Robust audience segmentation
• Automated workflows (e.g., abandoned cart, welcome series)
• Multi-channel campaigns (email, SMS, push notifications)

For example, a fitness store can segment buyers of yoga mats and cross-sell resistance bands automatically. Omnisend’s automation ensures customers get timely, relevant messages without manual work.

Klaviyo Features

• Advanced behavioral segmentation (based on browsing, purchases, email engagement)
• Customer journey mapping with complex workflows
• Predictive analytics (e.g., expected customer lifetime value, churn likelihood)
• Personalization down to SKU level

Example: A fashion store can automatically retarget a shopper who viewed sneakers but didn’t buy, sending them a discount for that exact product. High-value customers can be nurtured with VIP loyalty journeys, while lapsed customers receive win-back campaigns.

Verdict: Klaviyo wins on advanced features, especially for medium to large stores that thrive on deep segmentation and predictive analytics. Omnisend offers everything most small and mid-sized stores need, but Klaviyo goes a step further for data-driven marketing.

SMS Marketing Capabilities

• Omnisend: Multi-Channel Strength

Omnisend allows SMS marketing in multiple countries and makes it easy to combine email, SMS, and web push notifications into your workflow. As an example, if a customer leaves items in their online shopping cart, you could set up a system where an email is sent first, followed by a text message the following day, and a web push notification if the purchase is still not complete.

• Klaviyo: Limited but Effective

Klaviyo’s SMS offering is strong but geographically limited to certain countries (mainly the US, Canada, UK, and a few others). One standout feature: branded SMS contact cards that display your business name instead of a random number.

Verdict: Omnisend wins for global reach and multi-channel integration.

Customer Support

Omnisend Support

• 24/7 live chat and email support for all plans (including free)
• Knowledge base, tutorials, and Omnisend Academy

Klaviyo Support

• Free plan: 60 days of support, then limited
• Paid plans: Email and phone support available

Verdict: Omnisend clearly wins for accessible, round-the-clock support.

Omnisend vs Klaviyo: Final Verdict

The Omnisend vs Klaviyo debate doesn’t have a one-size-fits-all answer. Both are really good platforms, but they’re best suited for different types of users.

• Choose Omnisend if: You’re a small to mid-sized business, prioritize ease of use, need affordable pricing, and want multi-channel marketing (email + SMS + push).
• Choose Klaviyo if: You run a medium to large e-commerce brand, value advanced segmentation and predictive analytics, and are willing to pay more for data-driven marketing.

Conclusion

At Digital Octane, we understand that there is no one-size-fits-all solution. Every business has unique goals, challenges, and customers – so the tools and platforms you use should be tailored to your needs. That’s why we take a personalized approach to every project, ensuring that our clients get the right solution for their specific situation

Whether you need a custom website, a scalable web application, or help with integrating Omnisend or Klaviyo into your e-commerce ecosystem, our team has the expertise to make it happen. We work with startups, agencies, and established companies to build digital products that not only look great but also deliver measurable results.