Why is SEO crucial to businesses?

A common joke among website experts is that if you want to hide something, put it on Google’s second page. Why? Because most people don’t look past the first page of Google results. So, if your business isn’t on the first page, your competitors on that page will likely get all the customers.

Clicks on Google results drop with each rank, making search engine optimization (SEO) really important. Plus, SEO has a big advantage over pay-per-click (PPC) advertising. With PPC, once you stop paying, the results stop too. But with SEO, even if you stop, the results can continue. This means a business can improve sales without having to spend a lot on advertising. So, SEO is a key tool for affordable marketing.

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