The client had a website built by himself on a free website builder. The website was not attractive in terms of graphic and design, which is a crucial factor for web marketing, and had poor UX/UI, which could decrease the conversion rate of the website.
Our team took the existing materials and turned them into a fully functional online shop with a strong online presence of the brand and great design which converts into sales.
OSO Northwest CBD Website
OSO Northwest is a hemp topical product company committed to offering the most reliable hemp products available based in Oregon. The company makes it’s own CBD Cream with a focus on Terpenes, which makes it unique.
The Problem
The Solution
We designed the website based on the client’s existing visual identity. There was a logo, color scheme, and font family that we used in the design process to make the whole brand consistent. We made a modern-looking design with the beauty industry websites in mind as a reference.
From the development side of things, it was implemented based on WordPress and Woocommerce, using a custom theme developed specifically for this client. We always make sure that the website is fully optimized for loading speed and SEO and Custom Theme gives us a lot of advantages in that matter for our clients to stand up to the competition. We haven’t used any third-party solutions for the front-end functionality, so it makes the website load fast and there is minimal maintenance required for the website’s health.
The content on all pages is fully editable with a user-friendly interface. The result was a WordPress website based on the custom theme with minumum use of third-party plugins and leight weight structure, which is an advantage for the website speed, important factor for the Search Engine Optimization, which brings new visitors and customers to the website.