Zoom Casa is a company that offers real estate services, including buying and selling solutions and pre-sale home preparations.
THE SOLUTION
As a first step, we studied the existing Excel-based mortgage calculator and created technical specifications based on it, which the client approved. This ensured that the implemented solution would fully meet the client’s needs and expectations.
Next, we created wireframes and built a clickable prototype to demonstrate how the solution would function on the website. The final implementation consists of a multi-step process with data inputs and a results page.
DESIGN & CUSTOM DEVELOPMENT
Once the prototype was approved, we moved into the design phase, building on the client’s existing visual identity. We translated the visual guidelines into Figma and applied them to the wireframes, creating designs for both desktop and mobile to reflect the high share of mobile traffic.
The website was developed on WordPress, one of our core platforms. For the mortgage calculator, we created a custom plugin with a dedicated page template. JavaScript handled multi-step interactions, while PHP managed the final calculations. The address field was powered by Google’s predictive search, and we integrated Calendly into calls to action, allowing users to easily schedule a consultation.
IMPROVED USER EXPERIENCE
This approach significantly improved the user experience. Previously, users had to request calculations and wait to receive an Excel file by email, along with instructions on how to interpret the results.
With the new solution, users can begin calculations directly on the website, interact with the calculator step by step, and view results in real time. Once completed, they can easily contact the client without leaving the page.
This streamlined workflow saves time for both users and the client, reduces friction in the decision-making process, and delivers a more intuitive, efficient, and convenient experience.
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