CBD Edibles Market Analysis

CBD Edibles Market Analysis

July 7, 2022


The Cannabidiol (CBD) industry is one of the fastest-growing segments of the business space. The global CBD market was valued at 6 billion USD in 2021 and is projected to expand to 23 billion USD by 2024. As a result, many entrepreneurs and investors have become head over heels for this industry.

Perhaps the diversity of CBD-infused products increasingly contributes to the success of the CBD industry. They include edibles, oils, cosmetics, patches, isolates, etc.

Here, we will examine the CBD edibles market and why it is worth starting a CBD business.

The Huge Role of Edibles in the CBD Market

Given the remarkable health benefit of CBD, CBD-infused products are prescribed for treating various issues, including anxiety, pain, seizure disorder, acne, insomnia, diabetes complications, Parkinson’s disease, opioid addiction, and many other conditions.

That’s why CBD-infused products are available in different forms to suit your needs. There’s no doubt that these products are becoming increasingly popular for various wellness and health purposes.

Additionally, the growing acceptance by the public and the increasing legalization of these CBD-infused products continues to foster market growth. Besides, the various trendy products in the CBD niche include CBD edibles, oils, skin care, topicals, pet products, etc.

However, there’s an undeniable hype surrounding the CBD edibles market in recent times. The reason is not far-fetched. While the CBD market is still in its infancy in the mainstream market, its sales growth is already outpacing other CBD-infused product markets. Unsurprisingly, statistical reports project that the CBD edibles market will reach a valuation of 35 billion USD by 2031.

What Makes CBD Edibles Special?

CBD edibles have special features and characteristics that provide a soothing experience from other CBD-infused products. Perhaps it is safe to say that consuming CBD edible is the most convenient way of taking CBD.

Aside from that, the ease of acquiring CBD edibles from stores and online vendors makes them distinct from other CBD-infused products. Over the years, CBD edibles market stakeholders have shown the initiative of expanding their products, which helps keep their business running. These CBD edibles, now available in different forms and flavors, continue to drive popular demand, which plays a huge role in the CBD market growth.

CBD edibles like honey, mints, gummies, protein powders, brownies, capsules, butter, chocolates, and even lollipops are hitting the shelves every year. Nowadays, people eat CBD mints to relieve pain from worn-out muscles and joints, while others chew CBD gummies to aid their sleep.

Don’t get us wrong. We are not trying to promote overusing these CBD edibles or make them accessible to the underaged.

While most consumers think that CBD edibles are safe and discreet, you should know that clinical studies have shown that the effects of ingesting CBD can be more intense and long-lasting than other means of administration. As a result, consuming greater than the appropriate amount can lead to adverse effects.

Nevertheless, it would be best if you consulted medical professionals and let them be the judge of the right CBD edible for you. This is vital because a significant amount of CBD products does not usually contain the concentration of CBD stated on the label. Also, don’t forget to store them properly.

Proliferating Business Opportunities in CBD Edibles Market

The rising legalization and awareness of CBD edibles in notable regions makes the market a lucrative facet of the CBD industry.

Many entrepreneurs and manufacturers of CBD edibles have targeted ways to grow their businesses. We can tell you that the most effective strategy they exploited to penetrate the market was expanding their products.

There used to be a time when the production of CBD edibles was restricted to dietary supplements and powders, but times have changed. Now, you will find that the variety of CBD edibles available in the market has broadened. This recent expansion has created lucrative business opportunities for CBD edibles manufacturers.

Consumers across the globe are now focused on purchasing tasty, flavorful, and keto-friendly CBD edibles like gummies, mint, chocolate bars, and candies. Perhaps the reason for the tremendous growth in consumption of these products is the widespread rate at which people experience pain and anxiety. Moreover, CBD has a great medicinal activity to help relieve these conditions.

Aside from this, we cannot overlook the opportunities provided by the technological advances and digital channels we have today. They created many business opportunities that helped foster the growth of the CBD edibles market and the CBD industry.

We have highlighted some opportunities you can try out.

CBD Blogs and Website

We cannot overhype the importance of building a website or running blogs in this digital-ridden era. You can bear witness that several businesses used online and other e-commerce channels to market their products during the pandemic, and this strategy continues to take the spotlight.

Your CBD business should not be left out. You can reach a boundless audience by sharing information about your CBD edibles through blogs or websites. These channels don’t just serve the purpose of informing people. You can make the best out of your blogs or websites by marketing your CBD edibles, with the affiliate marketing field gaining much momentum lately.

However, you must ensure the information you share is limited to the benefits of your product. This is due to the restrictions guiding the sale and distribution of CBD-infused products.

At DigitalOctane, we offer exceptional CBD website design to attract more customers and make your business profitable.

CBD Marketing

Perhaps, you don’t want to go through the snag of manufacturing, transporting, or storing the products. Then we suggest you dabble in CBD marketing. You help CBD sellers sell their products to customers; in return, you get a commission on every sale.

Marketing nowadays can be in different forms. By utilizing various social media platforms, you can reach many potential customers.

CBD Product Review

Product review is an exciting field for you to consider. You can write proposals to a company to review their products for them and publish them on your blog or any other online space. For those that approve your services, you can earn very well.

Trends For CBD Businesses

As investors or entrepreneurs, we wouldn’t be surprised if you wonder what the future holds for the CBD industry. The rising awareness of the health benefit of CBD is positively impacting the global CBD market. In addition, the increasing global expenditure on the health and wellness industry accounts for the success of the CBD market size.

It is no surprise that the CBD edibles market is expected to expand at a CAGR of 13.7% from 2023 to 2025. Quite breathtaking, right?

Correspondingly, we can make some bold claims that the CBD market is promising. These are not just claims we cooked up out of nothing. Besides, the recent business trends in the CBD industry should be more than enough to convince you. The trends are as follows:

Diversification of CBD Products

The CBD industry is rapidly growing as a market survey showed an average sales value of 3.5 billion USD in 2021 and that by 2028, the market will be worth 47 billion USD. This exponential growth will make CBD businesses stay relevant for a long period.

A wide range of CBD products is available in the market, giving customers an array of options. They range from oils, edibles, patches, isolates, and cosmetics to creams, lotions, and pills.

CBD companies consistently work on diversifying their product formulations through market research and analysis. The goal of this expansion can be attributed to increasing business opportunities. Once there are more business opportunities, then it is only normal that the market size will increase. That is why the expansion of products makes the CBD industry increase in size every year.

Decreased Legal Constraints

Since 2018 when Farm Bill passed in the United States, CBD manufacturers have been able to cultivate industrial hemp and legally sell CBD products. Luckily for CBD entrepreneurs, the bill also authorized the insurance of hemp products.

Notwithstanding, some states still have restrictions guiding the sale, advertisement, and distribution of CBD-infused products. They include Connecticut, New York, and New Jersey. The good news is that, soon, these states are expected to legalize CBD products.

However, some other states have already legalized CBD products for medical purposes. They include Georgia, Hawaii, Illinois, and Minnesota.

There are also promising chances that CBD products will be fully legalized in many other states. Consequently, the CBD industry will continue booming.

Research on New CBD products and Chemicals

Well, this is normal in the sense that CBD industries are always looking to expand their product to drive more sales. To do this, they might need to alter the formulations to derive a better and improved product.

Aside from the established CBD products for humans, CBD-infused products for animals are also being produced. As a result, CBD-infused products for pets are now available.

There are numerous chemicals present in the Cannabis plant. Note that CBD and THC are just two of them. Therefore, extensive research and studies must be conducted on other cannabinoids found in cannabis plants.

Due to popular demand, research is ongoing on potentially useful chemicals in the cannabis plant like Limonene, Cannabinol, d-9-THC, CBN, CBG, and d-8-THC.

As time goes on, we will start seeing products comprising other useful cannabinoids with CBD or perhaps other valuable compounds than CBD might be discovered.

More Receptive Information about CBD

The misconception about CBD has caused great distress in the CBD industry. Many folks have long associated hemp products with marijuana, a challenge most CBD sellers face.

However, there’s an increasing clarification about CBD amongst people. This is all thanks to the valuable information people can now access through the wide-ranging social media platforms, articles, medical journals, and the effort CBD companies have put into educating their customers.

People are starting to realize the health benefits of CBD products that can make help boost their health and wellbeing. With the public perception in CBD’s favor, you should expect the CBD market size to continue thriving.

Countries in Which CBD Is Popular

Even though CBD is labeled illegal in some countries, CBD-infused products have taken some countries by storm. With CBD regulations becoming more favorable, the CBD market continues to expand as various news products hit the market in some countries.

We have identified the top countries where CBD is popular.

The United States

Even though some states in the US restrict the sale of CBD-based products, other states allow their legal distribution as long you comply with the set laws.

While there is still a lot of distrust surrounding marijuana and its products, note that you can only sell or ship CBD-infused products that do not contain more than 0.3% THC. Also, your product must be derived from the hemp plant, not directly from cannabis.

Though regulations differ, CBD-infused products are well established in states like Oregon, Colorado, California, Washington, and Nevada. They have a legal functioning market that allows the sale of CBD edibles, topicals, cosmetics, and cannabis extracts.

These states are good places to direct your products if you plan on starting your CBD business or selling CBD products online.


Canada legalized recreational cannabis in 2018, and since then, they have embraced CBD-based products to a large extent. In fact, Canada is one of the first countries to integrate CBD products into its health system after recognizing its health benefits.

They often prescribe CBD-infused products to their patients alongside traditional remedies to improve their experience. Today, Canadian shelves accommodate CBD edibles, topicals, and other extracts.


Despite the stringent regulations around cannabis in Japan, CBD-based products are still widely distributed. However, to legally distribute these products, you must comply with the stipulation that all CBD-infused products must not contain THC.

This is stricter in contrast to other countries that still allow a minimal content of THC. In Japan, flouting this regulation can give you serious legal problems. Some even end up in jail. Therefore, you must get acquainted with each country’s CBD laws before you start shipping your products.


While a significant number of countries in Europe have legalized the sale of CBD-infused products, there are restrictions in place to regulate their distribution. The European Union has set laws that control how much CBD a person can acquire at a time. Even though these laws are getting less strict each year, you must keep up with the current laws to avoid legal complications.


Despite the legal restrictions on the distribution and advertisement of CBD-infused products, the industry has recorded unprecedented growth. With the popular emergence of CBD for both recreational and medicinal benefits, the CBD edibles market continues to grow exponentially.

There are various business opportunities in the CBD edibles market, and we have highlighted some of them. This goes without saying that the recent trends in the CBD industry showcase why it is worth starting a CBD business.

Note that it is vital you have a website to attract more customers and make your CBD business profitable.

At Digital Octane, we provide outstanding CBD website design and development services. If you need a CBD website to attract more clients worldwide, you’re in the right place. Do well to reach out to us.

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