How to Choose the Best CBD Keywords?

28 July 2022

The cannabidiol (CBD) industry continues to garner attention globally. Nowadays, you’ll find that numerous consumers buy CBD-infused products online. Consequently, many CBD businesses strive to stay ahead of the competition through their e-commerce website, but to no avail.

However, we must point out that conducting CBD keyword research remains crucial in every CBD SEO practice. As such, strategically implementing the best CBD keywords throughout your website content is pivotal to driving CBD organic traffic and generating sales.

This article examines all you need to know about CBD SEO and choosing the best CBD keywords. Let’s get right into it!

Why Do You Need to Use SEO Keywords?

To break down the concept of using SEO keywords, you need to know what SEO is and how it functions. That way, you will comprehend the impact of this marketing strategy and the merits of implementing SEO best practices in your business.

An Overview of SEO

SEO (Search Engine Optimization) is a digital marketing strategy focused on making your brand more discoverable online. SEO enhances core web vitals to increase your website’s visibility on search engine result pages.

One of the most significant techniques involves using strategic keywords throughout your web content. Without a doubt, this strategy remains an essential requirement considered when implementing best SEO practices for websites.

Consequently, when search engines crawl billions of web pages for content related to web users’ search queries, your website gets ranked as a top recommendation on search engine result pages.

Aside from this, note that SEO improves other web vitals that influence the position of your website on search engines. They include website speed, mobile friendliness, link building, and interactivity.

Thus, as these SEO practices increase your website ranking, the more likely the quality and quantity of organic traffic driven to your website increases. It hardly surprises that entrepreneurs who invest in implementing best SEO practices boost their sales conversions through an e-commerce website, which ultimately helps expand their business.

What Are SEO Keywords?

SEO Keywords are either single words or short phrases that precisely relay the content of high-quality website content to search engines. Therefore, with appropriate SEO keywords implemented throughout your website content, search engines will rank your website higher when internet users type these keywords into search engines.

Let’s analyze this concept with an example for better comprehension. Suppose you own a CBD business that markets CBD cosmetics and an e-commerce website to sell your products online. The goal is to ensure your website ranks higher than your competitors when customers look for CBD cosmetics.

CBD SEO keywords will help you achieve this by optimizing your website content. As such, when web users looking to buy CBD cosmetics input keywords related to your business on a search engine like Google, your website gets ranked high. Thus, CBD SEO makes your CBD brand gain more visibility to these potential customers.

Below are some of the benefits of using SEO keywords:

  • Suitable SEO Keywords Draw More Customers Through Organic Search

Perhaps this is the core benefit of utilizing SEO keywords. SEO keywords are necessary to get your website to the top of search engine result pages. As a result, this draws more customers to your website and also increases your sales conversion in due course.

  • SEO Keywords Targets Actual Search Terms

This SEO criterion helps identify and target many search terms that web users type into search engines and apply them to your website content. That way, your website gets ranked high for the search queries related to your brand.

  • Proper SEO Keywords Improve User Experience

Inserting proper SEO keywords throughout your content helps organize your website structure to soothe your visitors. These keywords make your website layout less ambiguous and easy to navigate, which improves user experience. Besides, user experience is another vital SEO requirement for websites.

  • Taking Advantage of SEO Keywords Is Free

You can implement SEO keywords into website content at no cost. However, utilizing the best keywords is not as easy as it looks. You may need to look for the right keywords and tactically place them within your high-quality content.

Why Is CBD Keywords Research Different?

Most times, when you are researching for CBD keywords, you might find it tricky and tasking due to certain factors. One of these factors results from the legal restrictions guiding the distribution, sale, and advertisement of CBD-infused products.

Therefore, it would be best to research and use CBD SEO keywords that comply with your region’s federal, state, and local laws.

Aside from this, you must also consider the terms and conditions of prominent search engines related to promoting CBD-infused products. This is to avoid the consequences of using prohibited CBD keywords. Thus, many customers will see your CBD brand online through search engine results.

Another reason CBD keywords research is different lies in the increasing competition in the CBD industry. You’ll find that the number of CBD businesses trying to make headway by marketing their products to target customers has grown out of the ordinary. As a result, there is a need to explore CBD keywords that will get your brand ranked ahead of the heavy competition in the CBD space.

Notably, there are some vital factors you need to pay attention to before conducting research for CBD keywords. Take a look at them below:

1. Target Search intent

Search intent is one of the first parameters you must analyze when conducting research and selecting CBD keywords. Generally, search engines work by crawling many web pages for content relevant to the search intent of web users. Moreover, user search intent can be in various forms, including:

  • Transactional
  • Navigational
  • Informational

So, if your CBD content lacks the appropriate CBD keywords related to your brand, it will get detected by top search engines like Google and decrease your website’s ranking. Besides, consumers will not bother going through content that does not relate to what they are looking for. More so, you will agree that most web users click on top suggestions displayed by search engines and barely visit the second page of search engine results.

Thus, CBD SEO focuses on what your target customers search for or the exact CBD keywords they type into search engines which is essential to gain more visibility.

Take a look at the examples below:

  • A web user searching for “Best CBD Beauty Products” is most likely looking for the best CBD cosmetics to buy. Hence, this is a good keyword for a transactional CBD website.
  • Someone searching for “What is CBD edible” does not seem to know what CBD edibles are. More so, such users may not look to buy at the moment. But then, there are chances your engaging and informative content can convert them to buyers in the long run.
  • A web user searching for “How Long Does Cannabidiol Stay in the Body” has probably used CBD products but is looking for more information. Such users might not opt to buy a product, but it is a good keyword for an informational page.

2. Examine the Search Volume

Search volume is another vital parameter to consider when researching CBD keywords. Search volume relates to the frequency at which people search for a particular keyword.

In a simplified way, the more people search for a particular CBD keyword within your content, the more likely your website becomes more visible.

However, utilizing these keywords gets challenging at times. This is because keywords with higher search volume tend to have higher competition for getting your web content to outrank other websites for such keywords.

The major talking point here is that you need to be strategic when applying keywords as it all links to your website’s domain authority (DA). Not to mention, new websites with sparse content usually have low DA. However, older websites with top-notch backlinks and content have a higher DA, thus, ranking higher than low DA websites.

Consequently, if your CBD website has a low domain authority, it would be best to opt for CBD keywords with smaller search volume and build on them. By employing these CBD keywords with little to no domain authority, you can target specific CBD topics relevant to your target customers. With the right approach, your website will rank higher.

3. Matching CBD Keywords to Your Website

You will agree that ranking high for CBD keywords that do not relate to the CBD-infused products you sell on your website makes less sense. Hence, choosing CBD keywords that are related to or best match the CBD-infused products you sell on your website is also pivotal.

Most times, research for CBD keywords targeting the search intent for CBD products might be inadequate. Therefore, proper CBD SEO practices focus research on CBD keywords that concisely describe your brand.

You can best add your keyword phrases to the page titles and headings of your content. This is because most search engines first examine these parts to establish that your content is relevant to the search query.

To a large extent, the main aspects of the keyword research process and selection for websites get implemented with specialist tools. Today, you’ll find that there are scores of free SEO keyword tools you can employ. These tools include Google Keyword Planner, Google Trends, Google Search Console, etc.

However, you may need to invest in some advanced keyword tools or consult SEO experts to help you stay ahead of the competition.

Best CBD Keywords in 2022

The CBD industry is vast and, at the same time, has lots of peculiarities. Therefore, the CBD keywords that might work for your SEO are unique. Here are some tips to help select the best CBD keywords for your website.

Brand Name

Increasing your brand awareness remains a top priority in CBD SEO. As such, you must choose keywords that will make your brand attractive to customers and, at the same time, match your website. That way, customers will easily remember your brand when they want to buy your CBD products.

Buy phrases

When web users include the word “buy” in their search queries, you will agree that these users are potential customers. Thus, for your e-commerce CBD website, you should consider adding “buy” to the product or service you offer to improve your website’s ranking.

Best or Cheap phrases

To a large extent, most customers are either searching for quality or cheap products. Therefore, you can also include “best” or “cheap” in your keywords to target these customers. This will help drive more CBD organic traffic to your website. However, you must ensure that these words match the CBD products you market on your website. You wouldn’t want to describe your brand that sells quality CBD-infused products as those you sell at rock-bottom prices.

We have highlighted several top keyword examples to help rank your CBD website on search engine results. Check out the top latest keywords for CBD SEO below:

  • CBD oil
  • CBD
  • Buy CBD
  • CBD gummies
  • CBD products
  • CBD tincture
  • CBD stores
  • CBD vape products
  • CBD vape pen
  • CBD flower
  • CBD for dogs
  • CBD flower
  • Buy CBD oil online
  • Best CBD gummies
  • Best CBD oil
  • Buy CBD online
  • Hemp CBD oil

Peradventure you are new to the CBD field, it would be best to consult SEO experts before employing any CBD keyword for your website. This helps to avoid the complications of using the wrong keywords for low-domain authority websites. At Digital Octance, we have advanced SEO tools that will help validate the following:

  • The correlation of CBD keyword to your target customer search intent
  • The difficulty of CBD keyword from search volume analysis
  • Best CBD keywords to match the products on your website

Conclusion

CBD keywords are essential to increase your CBD website’s visibility. With CBD SEO keywords added to your web content, you will get to drive more CBD organic traffic to your website. At the same time, your high-quality website content and structure can increase your sales conversions.

However, CBD keyword research is different due to the legal restrictions that guide the promotion of CBD products and the increased competition in the CBD industry. This article examined the top parameters when carrying out CBD keyword research. We also highlighted the best CBD keywords in 2022 with examples.

At Digital Octane, we provide outstanding CBD website design, development services, and SEO services. If you need a website to sell CBD products and attract customers worldwide, you are in the right place. Do well to reach out to us.

Get Free Consultation

    Want to start selling CBD online?
    Check out our turnkey eCommerce solution for CBD sellers!