SEO Best Practices for CBD

11 July 2022

The Cannabidiol industry is booming! The CBD market had an average sales value of 4 billion USD in 2021, estimated to triple this year. Therefore, this promising trend caused the influx of new entrepreneurs and investors to the CBD industry to sky-rocket.

Consequently, the competition for the available business opportunities in the industry has grown out of the ordinary. Today, Search Engine Optimization (SEO) is one of the most widely used marketing strategies to grow CBD businesses.

Here, we will examine all you need about the best SEO practices for CBD businesses.

Importance of SEO for CBD Brands

Building a website is one of the main ways of establishing an online presence for your CBD business. Afterward, backing your website with SEO best practices will help boost your CBD business growth beyond expectation.

However, knowing what SEO is and how it works will help you understand its significance for your CBD brand in this digital-ridden era.

Search Engine Optimization is a digital marketing strategy centered on driving traffic to a website or a web page from search engines. Note that SEO evaluates and enhances your website to rank higher on search engine result pages (SERPs).

Therefore, when a potential customer searches for CBD products related to your brand, CBD SEO will ensure your website’s visibility surpasses others.

Why Is SEO Important for Your CBD Brand?

SEO has been a staple in online marketing. Besides, the increasing competition in the CBD industry has driven various businesses to find means of surviving the challenges in the market.

But trust us when we say that many CBD businesses leveraging SEO best practices are now market leaders in the CBD space.

Below are some of the importance of SEO for your CBD brand:

1. SEO Is Typically the Major Source of Website Traffic

The number of significant website engagements measures most businesses’ website performance. Through SEO best practices, your optimized CBD website’s ranking on SERPs will attract more visitors to your website.

You will agree that when searching for a product as an example, you’re more likely to click on one of the top 5 suggestions displayed by your search engine.

Even though there are other notable search engines, website developers now build websites to meet the SEO requirements for Google, being the largest universal search engine.

So, with your CBD website globally visible on Google, you can be sure that more potential customers will visit your website.

2. SEO Best Practices for CBD Brands Facilitate Sales

The core of e-commerce is to make sales! According to current statistical reports, the average conversion rate for an e-commerce business is 2%. However, SEO has proven to be one of the most effective ways to increase sales and expand your business.

You will undoubtedly find that using the SEO strategy for your CBD brand will rapidly augment your sales conversions. Through massive traffic of target CBD customers driven to your website, you will have more chances to positively impact the buying cycle of CBD consumers than other brands.

Unsurprisingly, the CBD SEO strategy has become a goldmine for most CBD businesses.

3. CBD SEO Is Cost-Effective

There has been a growing misconception about SEO and Paid Search. Let’s clarify that.

Even though both marketing strategies focus on the same goal of driving sales, they work differently.

SEO focuses on improving your website to rank higher on search engine results. At the same time, Paid Search, often called Pay-Per-Click (PPC) advertising, is all about displaying paid ads like Google Ads next to top searches on search engine result pages.

Hence, without a doubt, we can say CBD SEO is relatively cheap. This is because SEO continues to pay off long-term by generating sales conversions without substantial continued investment as opposed to paid advertising.

CBD SEO Criteria for Websites

SEO requirements for websites keep evolving. Therefore, you need to get acquainted with all these changes so your website can remain at the top.

For instance, in 2021, notable search engines like Google upgraded their technical requirements for SEO. One of the substantial modifications that got many companies dumbstruck was the usability of websites.

Keep in mind that website usability describes the ease at which an average person can access a website and use it to achieve specific goals. Subsequently, this SEO requirement update started affecting the ranking of many websites on Google. Ever since, websites that have superb usability while meeting other SEO criteria rank higher on Google.

Hence, for a higher ranking, you must ensure that your website is devoid of ambiguity and that customers can easily navigate your web pages to achieve specific goals.

Furthermore, there are vital standards your CBD website must meet to ensure your website ranks higher in CBD SEO. Take a look at the criteria below:

1. Unique Content Creation

You should know that generating specific and informative content with sufficient keyword density about your CBD-infused product is a great SEO tool for your CBD website. Besides, search engines must crawl billions of web pages to find the most suitable content for search intents.

Perhaps the most recent development related to SEO content requirements was when Google updated its algorithm with the “medic update” in 2018. You’ll discover that this update highlighted expertise, authority, and trustworthiness (E-A-T) as major ranking factors for websites.

Furthermore, the update affected many websites, especially the “Your Money or Your Life (YMYL) pages. These websites range from medical sites and financial planning to pretty much any website that could change a user’s mood, health, and wealth.

However, the goal of this change was to ensure that users get the correct information from your content.

Therefore, ensuring your content is EAT equipped is pivotal to guaranteeing that your CBD website ranks high on the SERPs. Aside from this, captivating content also helps attract your target customers by educating and engaging them, which keeps them coming back for more.

Your content can be in various forms, including:

  • Blogs
  • Testimonials
  • Videos and Audio content
  • Visual content

2. CBD Website Speed

Website speed has been an official Google ranking factor for websites for years. As expected, Google aims to enhance the visibility of fast-loading websites because they significantly impact users’ experience. As a result, google displays these web pages as top suggestions.

Therefore, optimizing your CBD website’s loading and page speed is one of the SEO best practices. Moreover, this requirement is crucial to boost your website ranking and draw more users to your CBD website.

Various tools are available to test your website’s speed and resolve related issues accordingly. They include Google PageSpeed Insights, Test My Site, GTmetrix, etc.

3. User Experience

User experience (UX) is another vital criterion. Note that high-ranking websites stay at the top because they keep to SEO best practices and exceptional user experience.

Following the most recent development in 2021, user experience has been a pivotal factor in Google’s website ranking. Google uses various algorithms and signals to sort search results in the best ranks.

Hence, signals related to the user experience can affect your website ranking. They include:

  • The bounce rate; represents the number of visitors who click on your CBD page and then leave, instead viewing other pages within your CBD website.
  • Dwell time; represents how long a visitor stays on your CBD site after clicking.

Therefore, you must ensure your CBD website is optimized to provide the utmost satisfaction for visitors.

Best SEO Tips for CBD Businesses

Although advertisement through various means garners attention, you will find that the mainstream of traffic driven to websites emanates from search engines.

You may have heard that search engines keep developing daily. As such, you may have thought of a tendency for websites to get displaced over time easily.

However, with the SEO best practices for your CBD website, your CBD company can rank higher on the search engine, drive more online traffics, and ultimately generate sales for an extended period. Moreover, your business will remain relevant as long as these search engines exist.

Below are some of the best SEO Tips for CBD businesses:

1. Use Tactical Keywords for Your CBD Web Pages

Keywords are either single words or short phrases that internet users often use to seek related content on search engines. As such, if you strategically place the appropriate keywords in the high-quality content displayed on your website, search engines will increase the visibility of your CBD business.

You can best add your keyword phrases to the page titles and headings of your content. This is because most search engines first examine these parts of your content to establish that your content is relevant to the search query.

Another approach to using keywords for your CBD SEO is incorporating non-competitive keywords that can rank with little to no domain authority. This strategy allows you to target relevant topics to your customers. With the proper implementation of related keywords, your CBD website will rank highly.

2. Optimize Your Website

Website optimization for mobile devices is a crucial ranking factor for CBD SEO. Today, you will find that mobile-optimized websites are shown first on Google’s search result pages rather than websites pitched to desktop computers.

Consequently, companies with optimized websites for mobiles record an average of 32% increase in sales revenue.

For instance, if you market wellness and lifestyle CBD-infused products like CBD edibles and CBD cosmetics, it would be best if you invest in building a website where your customers can easily buy your products through their mobile devices.

Furthermore, aside from your mobile-friendly website getting displayed with top search results, you will also increase your CBD brand awareness while securing a loyal customer base.

3. Conduct Regular SEO Audit

An intermittent SEO audit is the best way to detect your CBD website’s technical SEO issues rapidly. SEO audits, you can determine the exact things you need to improve on your CBD website.

If you neglect running SEO audits, the website problems that occur over time can cause your CBD’s website ranking on SERPs to decrease beyond expectation.

These issues include technical errors in the front and back end of your CBD website, such as the following:

  • Slow-loading web pages
  • Duplicate contents and titles
  • Invalid links
  • Broken website layout
  • Site crawling issues etc.

Therefore, regular SEO audits help you identify and fix these technical issues on time. Thus, your CBD websites keep ranking at the top and drive more traffic. In addition, you can utilize numerous free and premium SEO audit tools to detect technical issues with your website and resolve them.

4. Use Strategic Link Building

Link building involves using internal links and backlinks for your CBD website. Internal links are hyperlinks between pages that direct from one page to another on the same website. You’ll find that Goggle crawls billions of web pages in seconds through the links in your content, including the internal and external links.

When internal links get added to the content within your CBD website, they help direct your customers to more correlated content. As such, both users and search engines use these internal links to discover related content.

To utilize building internal links for your CBD SEO, follow the instructions below:

  • Add links to important pages on your CBD website.
  • Avoid using anchor text for two different links; use keyword-rich anchor text.
  • Place the links high up on the web page.

Backlinks, on the other hand, refer to the links on your CBD website that direct back to other high-quality websites. As a result, backlinks aim to improve your credibility as it directs your CBD customers to other sources relevant to your area of expertise.

However, building strategic backlinks can be challenging as you don’t want to present other people’s content as your own.

Thus, with the appropriate implementation of internal links and backlinks for your CBD SEO, you can get your CBD website positioned at the top of SERPs.

Conclusion

SEO as a marketing strategy has made promotional services much easier for most CBD businesses.

However, there are specific CBD SEO criteria your website has to meet up with for better search ranking. This article also examined the top SEO tips for CBD businesses.

As a CBD entrepreneur, integrating SEO best practices into your website can consistently drive traffic to your CBD website for years. This will provide your business with continuous sales flow and increased brand awareness.

At Digital Octane, we provide outstanding CBD website design, development services, and SEO services. If you need a CBD website to sell CBD, you are in the right place. Do well to reach out to us.

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